Malaysia is looking to China’s national cage-free eggs strategy as a model for its own egg supply chain following new data revealing a rapid rise in consumer demand.
The cage-free egg sector in China has rapidly gained in popularity over the past year due to major support from both government and industry players as well as rising consumer demand.
NZ supermarkets Foodstuffs and Countdown say reinforcing direct partnerships with egg producers is crucial to tackle widespread supply chain disruptions given the government’s ban on battery-caged hens coming into force.
China’s egg industry is preparing to make a significant switch to more cage-free eggs production in light of growing demand from domestic consumers and food manufacturers.
Egg producers and retailers have been rushing to climb onto the cage-free juggernaut as Asian consumers start to show a preference for more humanely produced eggs.